Carousel Adįor clicks to site or video views. Images that consist of more than 20% text in the thumbnail may experience reduced deliveryīonus: Don’t put all the work into designing the ad and then make one of these 3 common Facebook video mistakes. Length: Between 1 second and 240 minutes max.They recommend H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. File type: Most supported, but safe bets are.This ad requires a high resolution video file up to 4GB max with the following specs: Images that consist of more than 20% text may experience reduced deliveryįor clicks to site or video views. Resolution: Highest possible, but at least 1,080 x 1,080 pixels.Image aspect ratio: 1.91:1 to 4:5 without link 1.9:1 to 1:1 with link.Facebook Photo Adįor clicks to site or conversions. Now that you’ve got an ad plan in place, it’s time to design! To help you choose the ad sizes and formats that work best for you, we’ve compiled a comprehensive guide to the different specs for each platform. What is our budget for the ads? How do we want to spread this budget out across platforms (if we choose to run ads on multiple platforms)?.Where should we run these ads in order to reach our target audience? What platforms would work best for us?.When will these ads be running? Is it a particular season or time of year that we can address in our copy or creative?.

Where do we want to send users? What pages on our site will lead to conversions?.

What do we want our users to do when they see the ad? Do we want them to watch a video, click through, or convert on our site?.Who do we want to target with these ads? What audience do we want to reach?.What are we advertising, and what is the end goal of the campaign?.Prior to running any digital ad campaign, you must consider the following questions: Getting the basics of image proportions is critical to the ad’s ability to maximize impact on the platform. Even if you have the perfect copy and hero image, if it is horizontal when it should be vertical, your ad doesn’t have a chance. Shares 7 Lists of Ad Sizes for Facebook, Instagram, Google, Twitter, Pandora, & More for this yearĪds can be very pretty - but they won’t be effective at driving users to take a desired action unless you have a strategic plan in place.

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